Why I Want To Switch From WooCommerce To Shopify?
Whew…. If you don’t know already. I’ve been running my E-Commerce website on WooCommerce since I first started my e-commerce business while working my full-time job. It’s been nearly about 3-4 years and every time I keep thinking about switching to Shopify. I haven’t actually made the switch just because it’s a bit tedious and for a number of good reasons but in this article. I’ll explain, exactly why I plan on switching.
Why WooCommerce Is Great?
- WooCommerce is great because it’s an add-on to WordPress.
- It’s 100% free. Can’t beat free! This is the reason why I started with WooCommerce.
- There’s an extensive plugin community for WooCommerce. CodeCanyon, ThemeForest all have plugins and themes available for WooCommerce shop owners.
- Fairly, easy to find help, developers, programmers to assist with anything WooCommerce since it’s mostly written in PHP.
Why Shopify Is Great?
- Shopify is fairly cheap at $29/mo which includes almost everything you’ll need.
- Multi-million dollar e-commerce businesses use Shopify. Shopify has even introduced their new professional e-commerce platform “Shopify Plus”.
- There’s a huge growing community for Shopify plugins. While most plugins for Shopify are “PAID”. This does mean that you’ll get newer developments and updates on plugins. Plugins are more “compatible” with everything.
- Fairly, easy to find help with Shopify which includes developers and programmers but they will charge more than what you would pay for changes to WooCommerce.
Why I’m Choosing To Switch & Migrate From WooCommerce To Shopify?
Here are the reasons after 3-4 years pondering about this issue why I plan on moving to Shopify and getting rid of WooCommerce. Don’t get me wrong.. I still do see multiple million dollar e-commerce websites still running on WooCommerce (not sure why they still do though). But I think it’s best and more advisable to switch over to Shopify if you are making a decent amount of money and you plan on growing in the future.
Most of the internet marketers that run multi-million dollar e-commerce websites are typically running on Shopify.
1. Shopify has less bugs and updates
WooCommerce and WordPress seem to update fairly often 1-2 times per month. There have been a few instances where an update pretty much will brick the website.
Pretty scary considering that you’re expecting sales from the website but your website is malfunctioning.
I can only imagine bigger e-commerce sites that are earning much more per day.
2. Shopify has many more advanced plugins
Typically, WooCommerce plugins are a one-time flat fee cost which allows plugin developers to only earn an income from you once which at the end of the day (may result in less future updates).
Shopify has many great plugins that will help increase your current income from your e-commerce site. They will cost money but if you only pay $50-100/mo for a plugin that brings you $2,000 – $10,000/mo. That’s a great investment either way.
The cost of the plugin is worth itself and then some.. Some of these plugins include Klaviyo (email marketing software for e-commerce) and a few other upsell, cross-sell plugins and more.
3. WooCommerce doesn’t work with Klaviyo
It’s been told that most people who earn high incomes from internet marketing and e-commerce are typically using email marketing. I for one, have not been utilizing email marketing to it’s fullest potential in the last 3-4 years. Luckily, revenue is still good but I can’t keep riding on what’s working now. I need to plan and strategize for the future as well.
I’m sure, this is probably specifically to my current setup but my Klaviyo has API issues with connecting to my WordPress which is most likely due to a compatibility or a service issue with WooCommerce and/or my host. This means that my Klaviyo and WooCommerce doesn’t work which means I can’t use Klaviyo to it’s fullest potential.
My goal is to bring up my email marketing sales from the e-commerce site up to 30-40% of total revenue. Currently, it’s pretty much 80-90% through SEO. Researching other bigger e-commerce websites typically 30% SEO, 30% Email, 30% Social and/or around those figures.. Either way, email marketing is something that I can utilize and also automate. It’s an automatic sales person for your leads, for your existing customers once you get it setup properly.
4. WooCommerce Cart Abandonment Options & Features SUCK…
I’ve literally spent years testing pretty much every single woocommerce cart abandonment software (besides Klaviyo) didn’t sync with WooCommerce properly (could be my own isolated issue, but it shows the struggles).
The problem with all the plugins are there’s no consistent development or upgrades and most of the features are buggy or half done. It’s been years and there hasn’t been any updates. Especially, the WooCommerce Cart Abandonment plugin as well. At the end of the day, you’d have to do most of it manually for following up with cart abandonment email sequences. It’s definitely not a great use of your time.
I also feel that the accuracy of obtaining an “abandoned cart” lacks highly. Basically, for an abandon cart to trigger, you’ll need them to enter in their email during the checkout page. Would be great if you can get their email anywhere on your website during the customer journey and it would automatically register that “cart” under that email.
5. WooCommerce Upsell & Cross-Sell Options Are Ugly & Ridiculous..
I’d pay an extra $20-50 per month to have a great WooCommerce Upsell & Cross-sell app that would deliver a more seamless customer experience. The way they products are placed and the style that the pop-up/page looks isn’t that consistent with your layout design. They also lack great functionality as far as choosing what products to upsell and cross-sell and where and when.
A few examples of this would be the following:
- Products Purchased With This Item – An automatically generated system on what products are typically purchased for the main product you are viewing.
- Upsell after “adding” a product. What’s the complimentary product? What other products do I need for this?
- Upsell in the cart page.
- After checkout special offer? without having to re-enter all my information.
6. WooCommerce Lacks Scalability For Extreme Traffic. More Skill & Expertise Is Required.
Shopify’s Platform has it’s own built in CDN network which makes it easier for your site to scale with more traffic without the need to upgrade any “hardware” from your web hosting company.
My WooCommerce site is simply on (one) web host and if it goes down/offline (barely ever) I’m literally stuck. With Shopify they have redundancy systems in place which means I don’t have to do it on my end. One less thing to deal with as an e-commerce shop owner.
7. Shopify Growth & Success
Shopify has grown tremendously within the last few years (August 2017, now). I don’t ever see the growth slowing down as well as they recently released Shopify Plus which is a Shopify website for e-commerce owners who are doing $500k+ in annual revenue (which we do, but it’s pretty expensive I think). The $500k+ annual revenue could also be wrong but the number is probably higher.
What this means is the eco system of Shopify will continue to grow. The plugin community for Shopify will also grow and you’ll be able to take advantage of all the latest plugins and features that people will offer. Of course, the best will cost you money but if it increases your sales revenue it doesn’t matter. I’m always noticing more and more people creating apps for Shopify.
This also means that Shopify Apps have a huge following and growth potential. Many new shopify owners are looking for apps that will help them run a more efficient E-Commerce store and/or increase their overall revenue. If you can do this by creating your own Shopify App that solves a problem. You could easily charge $30-150/month for your shopify app. This is residual income that will keep on “coming” month after month.
8. Shopify Apps vs WooCommerce Plugins
Shopify Apps are much better as far as design, functionality and feature wise. Most of those apps have a monthly fee attached to them.
WooCommerce Plugins (the same thing, just named differently Apps vs Plugins) are decent and there is quite a bit of options to choose from. However, the design is typically horrible to the eye and functionality and features can be “buggy”. You’ll have issues with certain plugins that aren’t compatible with another plugin. These apps are relatively cheap at $10-100 per plugin and don’t require a monthly fee.
As you see, you’ll eventually have more problems with WooCommerce Plugins and may need “developers” to assist in resolving the bugs on your website.
Future Opportunity – Benefit For Switching and Migrating To Shopify
Now the question is.. What Do I Get From Switching To Shopify From WooCommerce?
The new tasks/projects that will increase overall income.
What will increase e-commerce income?
- Ability to use Klaviyo and increase email marketing revenue to 30%+ of total income.
- This includes thank you emails to customers after an order.
- This includes an email to customers for each and every product. How to use it? What You Should Know, Etc? I can easily communicate with my customers to ensure they are more then happy with their purchase.
- I can automatically setup reminders for customers to leave reviews for the products they purchased. As of now, I’ve had over 6,500 orders and have pretty much 0 reviews in total. This should be automated.
- I can automatically email customers who purchased X but didn’t purchase X and offer them a discount, upsell or general information on the product.
- I can automatically email customers for a win back campaign to re-engage previous customers.
- I can automatically offer different email flows (campaigns) for new leads that educate and inspire customers to checkout our product offerings or educate on the benefits of our products.
- I can view how much total revenue was generated by email and total amount generated from email flows (campaigns).
- I can also create custom audiences through facebook using my customer list in Klaviyo.
- This is how to start automating marketing through email.
- Ability to re-target to abandon cart customers.
- I can automatically setup a sequence of abandon cart reminders for a customer to come back to the site to complete their purchase using Klaviyo.
- I can setup re-targeting campaigns for Abandon Cart Customers to re-engage with my brand and website.
- Ability to offer a better upsell and cross-sell for my e-commerce products.
- During add to cart, checkout process.
- Upsell and Cross-sell by email as well (Klaviyo) automated.
Nice Features & Benefits Switching To Shopify
- Less bugs and updates. More security, less likely to be hacked.
- More advanced plugins to test.
- Automatic CDN Network (less work on my end to set it up myself).
- Perhaps, the ability to create and design my own Shopify App in the future to help others also increase income.
What’s Coming Next…
I’ll be actually working on the migration from WooCommerce To Shopify. It is a pretty extensive task which will consist of the following tasks:
- Import Process – WooCommerce to Shopify
- Importing Products From WooCommerce to Shopify
- Importing Orders From WooCommerce to Shopify
- Importing Customers From WooCommerce to Shopify (if this is possible)
- Importing Blog Posts From WooCommerce to Shopify
- Importing Pages From WooCommerce to Shopify
- Redirecting WooCommerce URLS to Shopify
- Redirecting Images From WooCommerce URLS to Shopify (there are tons of photos/images that rank for Google keywords through Google Images)
- Confirm & Check
- Confirm Products Have Been Imported Properly
- Confirm Orders Have Been Imported Properly
- Confirm Blog Posts Have Been Imported Properly
- Confirm Pages Have Been Imported Properly
- Confirm Images Have Been Imported Properly
- Confirm Redirect URLS for Links Have Been Imported Properly
- Confirm Redirect URLS for Pages/Posts Have Been Imported Properly
- Confirm New Shopify Apps (comes last will test, implement) Main Apps will be installed for functionality.
What About You?
Have you switched from WooCommerce to Shopify? Have You Used Any Import/Export Tools that worked for you? Let us know your feedback and what you think about the plan and why you might have switched to Shopify as well and/or why you wouldn’t switch to Shopify! Any questions or if you want to know about something in particular. Feel free to comment below!